{"id":14,"date":"2026-01-28T09:22:12","date_gmt":"2026-01-28T09:22:12","guid":{"rendered":"https:\/\/institutoljm.com.br\/prop\/?page_id=14"},"modified":"2026-01-28T11:18:28","modified_gmt":"2026-01-28T11:18:28","slug":"cotacao","status":"publish","type":"page","link":"https:\/\/institutoljm.com.br\/prop\/cotacao\/","title":{"rendered":"Cota\u00e7\u00e3o"},"content":{"rendered":"<div class=\"iljm-wrap\" data-mode=\"full\" style=\"--iljm-accent: #16a34a;\">\n  <div class=\"iljm-hero\">\n    <div>\n      <span class=\"iljm-kicker\">Instituto LJM Pesquisas<\/span>\n      <h2>Pesquisa profissional para decidir com seguran\u00e7a<\/h2>\n      <p>Receba uma proposta personalizada para pesquisa eleitoral, administrativa, institucional ou de mercado, com estimativa inicial e retorno comercial.<\/p>\n      <div class=\"iljm-benefits\">\n        <span>Pesquisa eleitoral<\/span>\n        <span>Avalia\u00e7\u00e3o administrativa<\/span>\n        <span>Diagn\u00f3stico municipal<\/span>\n        <span>Relat\u00f3rio em PDF<\/span>\n      <\/div>\n    <\/div>\n    <div class=\"iljm-card iljm-pitch\">\n      <strong>Proposta em at\u00e9 24 horas<\/strong>\n      <p>O pedido entra direto no funil comercial do Instituto LJM, com estimativa, contato e acompanhamento da negocia\u00e7\u00e3o.<\/p>\n    <\/div>\n  <\/div>\n\n  <form class=\"iljm-form\">\n    <div class=\"iljm-progress\"><span>Etapa 1 de 3<\/span><div><i><\/i><\/div><\/div>\n    <div class=\"iljm-section iljm-packages-section\">\n          <h3>1. Escolha o pacote inicial<\/h3>\n          <p class=\"iljm-section-note\">O pacote orienta a proposta comercial. O or\u00e7amento ainda pode ser ajustado conforme amostra, question\u00e1rio e log\u00edstica.<\/p>\n          <div class=\"iljm-packages\">\n            <label class=\"iljm-package\">\n              <input type=\"radio\" name=\"pacote_comercial\" value=\"essencial\" checked>\n              <span class=\"iljm-package-body\"><strong>Essencial<\/strong><em>Para diagn\u00f3stico inicial e levantamento objetivo.<\/em><small>\u2714 Relat\u00f3rio PDF<br>\u2714 Tabelas e gr\u00e1ficos<br>\u2714 Leitura t\u00e9cnica dos dados<\/small><b>Selecionar pacote<\/b><\/span>\n            <\/label>\n            <label class=\"iljm-package iljm-featured\">\n              <input type=\"radio\" name=\"pacote_comercial\" value=\"estrategico\">\n              <span class=\"iljm-badge\">Mais contratado<\/span>\n              <span class=\"iljm-package-body\"><strong>Estrat\u00e9gico<\/strong><em>Para decis\u00f5es pol\u00edticas, administrativas e institucionais.<\/em><small>\u2714 Tudo do Essencial<br>\u2714 Cruzamentos por perfil<br>\u2714 Diagn\u00f3stico para decis\u00e3o<\/small><b>Selecionar pacote<\/b><\/span>\n            <\/label>\n            <label class=\"iljm-package\">\n              <input type=\"radio\" name=\"pacote_comercial\" value=\"completo\">\n              <span class=\"iljm-package-body\"><strong>Completo<\/strong><em>Para apresenta\u00e7\u00e3o executiva e an\u00e1lise aprofundada.<\/em><small>\u2714 Tudo do Estrat\u00e9gico<br>\u2714 Apresenta\u00e7\u00e3o executiva<br>\u2714 An\u00e1lise completa da pesquisa<\/small><b>Selecionar pacote<\/b><\/span>\n            <\/label>\n          <\/div>\n        <\/div>\n\n    <div class=\"iljm-layout\">\n      <div class=\"iljm-main\">\n        <div class=\"iljm-section\">\n          <h3>2. Dados da pesquisa<\/h3>\n          <div class=\"iljm-grid\">\n            <div>\n              <label>Tipo de pesquisa<\/label>\n              <select name=\"tipo_pesquisa\">\n                <option value=\"eleitoral\">Eleitoral<\/option>\n                <option value=\"administrativa\">Avalia\u00e7\u00e3o administrativa<\/option>\n                <option value=\"institucional\">Institucional \/ mercado<\/option>\n                <option value=\"diagnostico\">Diagn\u00f3stico municipal<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>Munic\u00edpio da pesquisa<\/label>\n              <input type=\"text\" name=\"municipio_pesquisa\" placeholder=\"Ex.: Passo do Sobrado\/RS\" required list=\"iljm-municipios-rs\">\n              <input type=\"hidden\" name=\"distancia_km\" value=\"\">\n              <datalist id=\"iljm-municipios-rs\"><\/datalist>\n            <\/div>\n            <div>\n              <label>Amostra (entrevistas)<\/label>\n              <input type=\"number\" name=\"amostra\" min=\"50\" value=\"400\">\n            <\/div>\n            <div>\n              <label>N\u00ba de quest\u00f5es<\/label>\n              <input type=\"number\" name=\"num_questoes\" min=\"0\" placeholder=\"Ex.: 25\">\n            <\/div>\n            <div>\n              <label>Margem de erro desejada<\/label>\n              <select name=\"margem_erro\">\n                <option value=\"\">\u2014<\/option>\n                <option value=\"2\">\u00b12%<\/option>\n                <option value=\"3\">\u00b13%<\/option>\n                <option value=\"4\">\u00b14%<\/option>\n                <option value=\"5\">\u00b15%<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>N\u00edvel de confian\u00e7a<\/label>\n              <select name=\"confianca\">\n                <option value=\"90\">90%<\/option>\n                <option value=\"95\" selected>95%<\/option>\n                <option value=\"99\">99%<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>Popula\u00e7\u00e3o do munic\u00edpio (opcional)<\/label>\n              <input type=\"number\" name=\"populacao\" min=\"0\" placeholder=\"Ex.: 20000\">\n              <small>Com margem de erro, calcula amostra automaticamente.<\/small>\n            <\/div>\n            <div>\n              <label>N\u00ba de eleitores (opcional)<\/label>\n              <input type=\"number\" name=\"eleitores\" min=\"0\" placeholder=\"Ex.: 15000\">\n              <small>Para pesquisa eleitoral, tem prioridade sobre popula\u00e7\u00e3o.<\/small>\n            <\/div>\n            <div class=\"full\">\n              <label>Bairros, localidades ou regi\u00f5es<\/label>\n              <textarea name=\"regioes_bairros\" placeholder=\"Informe bairros, interior, regi\u00f5es ou comunidades que precisam entrar na amostra.\"><\/textarea>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"iljm-section\">\n          <h3>3. Entrega e complexidade<\/h3>\n          <div class=\"iljm-grid\">\n            <div>\n              <label>Data de in\u00edcio<\/label>\n              <input type=\"date\" name=\"data_inicio\">\n            <\/div>\n            <div>\n              <label>Data final<\/label>\n              <input type=\"date\" name=\"data_fim\">\n            <\/div>\n            <div>\n              <label>Prazo de entrega do relat\u00f3rio<\/label>\n              <select name=\"prazo_relatorio\">\n                <option value=\"at\u00e9 5 dias\">At\u00e9 5 dias<\/option>\n                <option value=\"at\u00e9 10 dias\" selected>At\u00e9 10 dias<\/option>\n                <option value=\"at\u00e9 15 dias\">At\u00e9 15 dias<\/option>\n                <option value=\"at\u00e9 20 dias\">At\u00e9 20 dias<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>Formato de entrega<\/label>\n              <select name=\"formato_entrega\">\n                <option value=\"pdf\" selected>PDF<\/option>\n                <option value=\"pdf+apresentacao\">PDF + Apresenta\u00e7\u00e3o<\/option>\n                <option value=\"pdf+slides\">PDF + Slides<\/option>\n                <option value=\"pdf+apresentacao+slides\">PDF + Apresenta\u00e7\u00e3o + Slides<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>Modalidade<\/label>\n              <select name=\"modalidade\">\n                <option value=\"presencial\">Presencial<\/option>\n                <option value=\"telefone\">Telefone<\/option>\n                <option value=\"online\">Online<\/option>\n                <option value=\"mista\">Mista<\/option>\n              <\/select>\n            <\/div>\n            <div >\n              <label>Abrang\u00eancia<\/label>\n              <select name=\"abrangencia\">\n                <option value=\"urbana\">Urbana<\/option>\n                <option value=\"bairros\">Por bairros<\/option>\n                <option value=\"urbana_rural\">Urbana + Rural<\/option>\n              <\/select>\n            <\/div>\n            <div >\n              <label>Relat\u00f3rio<\/label>\n              <select name=\"relatorio\">\n                <option value=\"simples\">Simples<\/option>\n                <option value=\"padrao\" selected>Padr\u00e3o<\/option>\n                <option value=\"completo\">Completo<\/option>\n              <\/select>\n            <\/div>\n            <div class=\"full iljm-row\" >\n              <label><input type=\"checkbox\" name=\"rural\"> Inclui rural \/ deslocamentos<\/label>\n              <label><input type=\"checkbox\" name=\"urgencia\"> Urg\u00eancia<\/label>\n              <label><input type=\"checkbox\" name=\"extra_tabulacao\"> Tabula\u00e7\u00e3o cruzada<\/label>\n              <label><input type=\"checkbox\" name=\"extra_apresentacao\"> Apresenta\u00e7\u00e3o presencial\/online<\/label>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <div class=\"iljm-section iljm-contact-section\">\n          <h3>4. Contato para fechar a proposta<\/h3>\n          <div class=\"iljm-grid\">\n            <div>\n              <label>Seu nome<\/label>\n              <input type=\"text\" name=\"nome\" required placeholder=\"Nome completo\">\n            <\/div>\n            <div>\n              <label>Entidade\/\u00d3rg\u00e3o\/Empresa<\/label>\n              <input type=\"text\" name=\"entidade\" placeholder=\"Prefeitura, partido, empresa, entidade...\">\n            <\/div>\n            <div>\n              <label>Perfil do solicitante<\/label>\n              <select name=\"perfil_cliente\">\n                <option value=\"gestor_publico\">Gestor p\u00fablico<\/option>\n                <option value=\"pre_candidato\">Pr\u00e9-candidato \/ grupo pol\u00edtico<\/option>\n                <option value=\"partido\">Partido pol\u00edtico<\/option>\n                <option value=\"empresa\">Empresa \/ entidade<\/option>\n                <option value=\"outro\">Outro<\/option>\n              <\/select>\n            <\/div>\n            <div>\n              <label>WhatsApp<\/label>\n              <input type=\"text\" name=\"whatsapp\" required placeholder=\"(51) 99999-9999\">\n            <\/div>\n            <div>\n              <label>E-mail<\/label>\n              <input type=\"email\" name=\"email\" placeholder=\"email@exemplo.com\">\n            <\/div>\n            <div class=\"full\">\n              <label>Cidade\/UF do solicitante<\/label>\n              <input type=\"text\" name=\"cidade\" placeholder=\"Ex.: Santa Cruz do Sul\/RS\">\n            <\/div>\n            <div class=\"full\" >\n              <label>Objetivo da pesquisa<\/label>\n              <textarea name=\"objetivo\" placeholder=\"Ex.: medir avalia\u00e7\u00e3o da administra\u00e7\u00e3o, inten\u00e7\u00e3o de voto, demandas priorit\u00e1rias, imagem institucional...\"><\/textarea>\n            <\/div>\n            <div class=\"full\" >\n              <label>Observa\u00e7\u00f5es<\/label>\n              <textarea name=\"observacoes\" placeholder=\"Informe detalhes que ajudem a montar a proposta comercial.\"><\/textarea>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <aside class=\"iljm-sidebar\">\n        <div class=\"iljm-totalbox\">\n          <span class=\"iljm-kicker\">Estimativa comercial<\/span>\n          <p class=\"iljm-est-label\">Valor estimado<\/p>\n          <div class=\"iljm-total\">\u2014<\/div>\n          <div class=\"iljm-est-includes\"><span>\u2713 Pesquisa t\u00e9cnica<\/span><span>\u2713 Relat\u00f3rio em PDF<\/span><span>\u2713 Tabelas e gr\u00e1ficos<\/span><\/div>\n          <div class=\"iljm-est-grid\">\n            <div><small>Amostra<\/small><strong class=\"iljm-sample\">\u2014<\/strong><\/div>\n            <div><small>Dist\u00e2ncia<\/small><strong class=\"iljm-dist\">\u2014<\/strong><\/div>\n          <\/div>\n          <a class=\"iljm-whatsapp-preview\" href=\"#\" onclick=\"return false;\">Solicitar proposta gratuita<\/a>\n          <details class=\"iljm-breakdown\">\n            <summary>Ver composi\u00e7\u00e3o da estimativa<\/summary>\n            <div class=\"iljm-mini\">Km excedente: <span class=\"iljm-exced\">\u2014<\/span><\/div>\n            <div class=\"iljm-mini\">Adicional deslocamento: <span class=\"iljm-kmadd\">\u2014<\/span><\/div>\n            <ul class=\"iljm-details\"><\/ul>\n          <\/details>\n          <small>* Estimativa autom\u00e1tica. O valor final pode variar conforme question\u00e1rio, log\u00edstica e cronograma.<\/small>\n        <\/div>\n        <div class=\"iljm-card iljm-trust\">\n          <strong>Por que solicitar agora?<\/strong>\n          <p>O pedido entra no funil comercial do Instituto LJM para retorno, proposta, negocia\u00e7\u00e3o e fechamento.<\/p>\n          <ul class=\"iljm-trust-list\"><li>Estimativa inicial autom\u00e1tica<\/li><li>Proposta formal ap\u00f3s confer\u00eancia<\/li><li>Pesquisa com foco em decis\u00e3o<\/li><\/ul>\n        <\/div>\n      <\/aside>\n    <\/div>\n\n    <div class=\"iljm-actions\">\n      <button type=\"submit\">Solicitar proposta gratuita<\/button>\n      <div class=\"iljm-msg\" aria-live=\"polite\"><\/div>\n    <\/div>\n  <\/form>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-14","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":3,"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":19,"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/pages\/14\/revisions\/19"}],"wp:attachment":[{"href":"https:\/\/institutoljm.com.br\/prop\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}